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Monthly Archives: February 2022

In the growth process of every organization, looking back and evaluating progress is a critical step. The dynamics in the business world cannot allow a business to carry on with its journey the way it started. Competition, new technologies, dynamic market, partners and changing investor preferences will always push an organisation to redesign the approach to reach the desired end. EldoHub cannot be an exception and the time to move to the next level has come. With our energetic team; new minds in communication, technical, programme development and management, the face of EdoHub is changing - and changing for the greater good. What has changed? If you have been following closely, you may have noticed that over the last few years, EldoHub has become more bold, active and visible. Learn more on our website. EldoHub was founded by the desire to bring ideas to life. Like a young tender leaf growing from a plant bearing the ability to develop, feed the whole tree and its fruits, so are the desires of many young people and women out there, tender and vulnerable, yet bearing great potential to make a difference. To build a livelihood for themselves and others and impact on the general economy. That is how the original Logo of EldoHub was born. Four years later, EldoHub has built a brand, a brand to achieve its own vision while enhancing the visions of many young people and women in our society. This we do by a structured model that identifies potentials, and builds ideas to businesses in a technologically evolving society. Hence the new logo, with the ‘O’ in EldoHub taking the shape of an eye, symbolising a clearly visualized future.    EldoHub continues to fly the Flag in the ICT industry in the Northrift region and beyond, by preparing youth and women to tap into the opportunities the digital economy offers and close the skills gap in Africa's job market. Education, Technology and Innovation remain our strong pillars. We are committed to address the needs of our target beneficiaries through a diversity of programs aimed at job creation, equity and technology.  Our programs include: Digital Apprenticeship Program North Rift Women in Stem Mentorship and Capacity Building Digitization of Women-Led Businesses Kids BootCamp The year 2022 began on a high note. Our CEO @Magdaline Chepkemoi was elected chairperson (https://bit.ly/cheptech) of the association of Countrywide hubs. Our clients list continues to grow, and our programmes getting increased visibility.. We are looking at building more partnerships and expanding our focus to the entire Eastern African region. We continue to work with parners such as Afrilabs, ASSEK, ACIH while internationally, we have signed an MOA with Siliman University to run joint programmes and impact on the ecosystem. Join us and be part of this exciting tech journey! Follow us on our social media channels for more.   Facebook twitter instagram linkedin
Internet Brand Protection Tips for Your Business Thanks to the continued widespread internet use nowadays, more and more brands are enjoying branding opportunities without having to use a great deal of energy. For one, the internet has widened the network of brands making it possible for companies to gain more customers and make direct sales than ever before. On the other hand, as a consequence, online challenges have also crept in with cybercrime (impersonators, cyber squatting,) among the top ranked online brand threats to date. The latter has seen many new organizations struggle to penetrate new online territories and widen their customer base thus the need for more security measures to protect brands from impending online infringements.     Read More How to Protect Your Brand Online First, Develop an Online Brand Protection Strategy For Your Company An online Brand protection strategy is a solid plan that helps your company proactively deal with impending online threats that may threaten to clump down on your revenue source, devalue your brand reputation and affect your online customer retention strategy. It prevents cyber criminals from intercepting your web traffic, including using your brand for personal gain. As you think of using the above strategy for your business, don’t forget to include Social media channels and Mobile apps in your plan as these digital channels are always prone to brand impersonation which may easily have an effect on your return on investment. Check on your KE Domain Security KE Domain security is important for any brand. It protects your customers, brand name, logo and content from trademark infringement or unwarranted online violations. This is especially important if you are considering launching your business in Kenya. You don’t want to venture your business into a new terrain/ country only to realize that your .KE domain has been long hosted and used to dupe customers at your brands expense. Still on web address security; if you already have secured your .KE domain name, then you may want to take this further by considering having multiple .KE domains, for example .me.ke. This is an effective online security and marketing strategy used by companies to prevent competitors from sharing or using their domain names and digital channels. The good thing with having multiple company domains is that it allow you as a company to effectively highlight and promote different aspects of your brand, do relative audiences fragmentation when need be, and importantly conduct seamless campaigns without causing customer confusion Get your Brand Guidelines Right A major part of protecting your business is protecting your customers. This you can do by properly setting up your brand guidelines. These guidelines are important in that they will help your business enablers and employees understand how to engage with your brand online, and more importantly minimize customer misperceptions. Conclusion The success of your business can easily be affected by how well you manage your brand online. To be safe, take into consideration some of the above tips as well as log on to www.kenic.or.ke learn more on how to…
  EldoHub in partnership with the Thunderbird School of Global Management and with the support of the UK Kenya Tech Hub launched Digital Apprenticeship Programme targeting tech professionals. We interviewed UK Kenya Tech Hub director and here is what she had to say. Tell us about yourself and how you got started in the ICT industry.I’m a non-tecchie, in the tech world! I started out as a lawyer in London and then moved back to Nairobi to start an insurtech startup. Whilst that failed, I learnt more from that failed experience then my entire career as a lawyer and MBA combined! Having caught the entrepreneurship bug, I stayed in the space, working to help support entrepreneurs grow and scale. When the UK government set up the UK-Kenya Tech Hub, I was extremely excited to join and see how I could help support the Kenyan tech ecosystem, build skills and linkages.Read More What was your motivation to start digital apprenticeship program? Practical experience, working in a real-life business environment is the best way to learn and gain skills. In Kenya, so many young people are interested in technology, applying for courses, teaching themselves but struggle to get the experience to use the skills learnt in practice. On the other side, businesses looking for tech talent prefer people with some experience and are unable to find it. There is therefore a real need to provide junior tech professionals with practical experience. On the business side, most businesses still see IT as operational and are therefore not seeing the benefits of technology at a strategic level and the impact it can have on improving efficiencies, decreases costs and increasing revenues. We are hoping this programme will have double the benefits, junior tech professional get the much-needed industry experience supported by mentors; and businesses will see the value of digitization, creating more jobs in the space. What skill/ talent do you find has the most disconnect between what is taught in schools and actual business need? What can be done to narrow this gap?The biggest disconnect is how we are taught in school vs what we need to get jobs, start businesses. We no longer live in an age where we need to learn, memorize facts. Information through the internet is at our finger-tips. The skills we actually need is around problem solving, logical thinking, finding information, presenting, and communicating. This can then be applied across industries. What does short term success look like for the program? What would be the next steps based on this success? Short-term success for the programme would be for the junior tech professionals to complete meaningful projects and gain experience that they can add to their cvs/portfolios and build their confidence to either apply for jobs or start their own businesses. An added bonus would be if the juniors were hired or engaged in some from by the business they were placed in after the programme ends. From the business perspective, success would include seeing how the businesses…
The digital economy is taking shape and undermining conventional notions about how businesses are structured; how firms interact; and how consumers obtain services, information, and goods. This is reflected in all sectors around the globe. Kenya has not been left behind. With every passing year, new technologies and services are emerging and digital technologies are becoming the cornerstones of our daily activities. The central and local governments, businesses, and individuals must therefore adapt to this new reality. In Kenya, the ministry of ICT, through the Konza Technopolis Development Authority (KOTDA), a key flagship project of Kenya’s Vision 2030 economic development portfolio, is playing a critical role in making the digital economy a reality. The KoTDA CEO Eng. John Tanui, during a visit to Eldoret Golf Club, where he attended the 3rd #KonzaInvestsTeeingGolfSeries aimed at engaging both prospective local and foreign investors to accelerate the development of the smart city, paid a courtesy call to Eldohub on 13th December 2021. In his remarks, he emphasized the quadruple Helix Model of innovation that recognizes four major actors in the innovation system: science, policy, industry, and society. He highlighted the efforts of Konza Technopolis with partners at the regional levels to achieve greater impacts. We are looking forward to partnering with Konza Technopolis to support the future workforce and young innovators. Speaking during the visit is our Director Chepkemoi Magdaline who is also the current Chair of the Association of Countrywide Innovation Hubs, a network of all innovation hubs in Kenya. “To foster innovation in Africa we need collaboration between technology start-ups and large corporates”